This week on the Tempe Campus, The Chic Daily captured a unique set of trendsetters. The style of each student photographed is influenced...

This week, the major trend that The Chic Daily spotted was the representation of one single look. ASU students on the Tempe campus love...

The Chic Daily saw major style and trend incorporation this week on the Tempe Campus. To start, 90s Clueless-inspired prep was all the...

When a football game is on the college girl’s horizon, most ladies will automatically throw on denim shorts and an ASU tee.  Is this look...

Shopping malls and stores are one thing, but boutiques are another. Walking into a boutique you have two options: you can either choose...

DownEast believes that shopping should be a fun, guilt-free experience, and as a brand, we offer high-design looks on a bargain basement...